Ingredients With a Purpose

Not just what’s in our formulas — why it’s there, why the form matters, and why it changes by stage.

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Why Our Ingredients Are Different

Right Nutrient

We choose ingredients with a real role in pregnancy and postpartum support.

Right Form

We make deliberate choices, such as methylated folate and beta-carotene.

Right Amount

More is not always better. We adjust amounts thoughtfully by stage.

Right Time

Your needs change from preconception to postpartum, so your formula should too.

Some Key Ingredients, Thoughtfully Chosen

Iron matters throughout pregnancy — but the amount should reflect both your needs and tolerability. Our Stage 1 formula provides a more moderate 14 mg of iron, while Stage 2 and Stage 3 increase iron as pregnancy progresses.

Made with the first trimester in mind. Nausea and food aversions can make early pregnancy nutrition challenging. Stage 1 combines ginger + vitamin B6 as part of our first-trimester formula.

A thoughtful source of vitamin A. Vitamin A supports normal growth, vision and immune development. Prenatal Ease uses beta-carotene, which the body converts to vitamin A as needed.

Small mineral. Important role. Iodine supports thyroid function and your baby's developing brain and nervous system. Stage 1 provides 220 mcg of iodine as potassium iodide.

Biotin is a B vitamin that helps your body turn carbohydrates, fats and proteins into usable energy. It also plays a role in normal cell growth and helps maintain healthy hair, skin and nails.

You'll find biotin throughout the Prenatal Ease prenatal journey, from preconception through postpartum, as part of our broader B-vitamin support.

Calcium does much more than build strong bones and teeth. It's also needed for normal muscle contraction, nerve signalling and heart function.

As your baby's skeleton develops and strengthens, calcium becomes an important part of pregnancy nutrition. That's one reason Prenatal Ease Stage 2 and Stage 3 provide more calcium than Stage 1, reflecting the changing focus of later pregnancy.

Choline is an important nutrient involved in cell membranes, neurotransmitter production and normal brain development.

It's particularly relevant before and during early pregnancy, when some of the baby's most foundational development is taking place. That's why choline is included in Prenatal Ease Preconception, alongside methylated folate, inositol and other nutrients selected for the baby-planning stage.

Chromium is a trace mineral involved in normal carbohydrate and fat metabolism and helps support the body's use of insulin.

Prenatal Ease includes chromium where it fits the nutritional needs of the stage, including our Preconception, Stage 3 and Nursing formulas. Rather than positioning chromium as a treatment for blood-sugar conditions, we include it for its established role in normal nutrient metabolism.

Copper may only be needed in small amounts, but it performs some important jobs. It contributes to normal connective tissue formation, iron metabolism and red blood cell production.

Because pregnancy involves increased blood production and rapid tissue development, copper is included across the Prenatal Ease prenatal formulas as part of a balanced mineral profile.

Folate is one of the most important nutrients before and during early pregnancy. It supports normal cell division and is especially important during the early development of the baby's brain and spinal cord.

Prenatal Ease uses L-5-methyltetrahydrofolate (L-5-MTHF), a methylated form of folate, rather than relying solely on folic acid as our supplemental folate source.

Our Preconception and Stage 1 formulas each provide 800 mcg of methylated folate, supporting this important period from before conception through early pregnancy.

Magnesium is involved in hundreds of processes throughout the body, including normal muscle and nerve function, energy metabolism and bone health.

Pregnancy increases nutritional demands, making magnesium one part of a well-rounded prenatal diet. Prenatal Ease includes magnesium throughout our pregnancy formulas as part of the mineral support provided at each stage.

Iodine is needed to make thyroid hormones, which play an important role in normal growth and the development of the baby's brain and nervous system.

Pregnancy increases iodine requirements, which is why it's an important ingredient to look for in a prenatal. Prenatal Ease Stage 1 and Stage 2 each provide 220 mcg of iodine, with levels adjusted again for later pregnancy and nursing.

Small mineral. Very important job.

Iron supports the production of haemoglobin and red blood cells, helping carry oxygen throughout the body. Pregnancy progressively increases the demands placed on this system as maternal blood volume expands.

But we don't believe the same amount necessarily makes sense at every stage.

Prenatal Ease adjusts iron throughout pregnancy. The more moderate Stage 1 level is designed with first-trimester tolerability in mind, when nausea and digestive discomfort are especially common. Iron increases later as pregnancy progresses and blood-production demands grow.

It's one of the clearest examples of why we created trimester-specific prenatals in the first place.

Niacinamide is a form of vitamin B3 that helps the body release energy from carbohydrates, fats and proteins.

During pregnancy, when both maternal tissues and the developing baby are growing rapidly, B vitamins work together to support normal energy metabolism and cellular function. Niacinamide is included throughout the Prenatal Ease prenatal range as part of that broader B-complex support.

Vitamin B5, also known as pantothenic acid, helps your body convert food into energy and is involved in the production of several important compounds, including hormones and fatty acids.

It's one of the B vitamins included throughout Prenatal Ease formulas to support normal metabolism during the changing nutritional demands of pregnancy and postpartum.

Riboflavin helps the body convert food into energy and contributes to normal cellular function.

It also works alongside other B vitamins involved in growth, red blood cell production and energy metabolism—particularly useful during a life stage when both your body and your baby are doing quite a lot of growing.

Prenatal Ease includes riboflavin across our prenatal and postnatal formulas.

Selenium is a trace mineral that supports antioxidant defence and normal thyroid and immune function.

Only a small amount is needed, which makes balance particularly important. Prenatal Ease includes selenium as selenomethionine in our prenatal formulas as part of our broader mineral and antioxidant support.

Thiamine helps your body turn carbohydrates into energy and supports normal nervous-system function.

Energy metabolism becomes particularly relevant during pregnancy as your body supports both your own changing needs and a rapidly developing baby. Thiamine is one of the core B vitamins found throughout Prenatal Ease formulas.

Vitamin B6 supports protein and energy metabolism, red blood cell formation and normal nervous-system function.

It has another particularly useful role in early pregnancy: vitamin B6 is commonly used in the management of pregnancy-related nausea.

That's why Prenatal Ease Stage 1 pairs vitamin B6 with ginger—bringing nutritional support and first-trimester practicality together in the same formula.

Vitamin B12 is involved in DNA synthesis, red blood cell formation and normal neurological function. It also works closely with folate in processes involved in cell growth and division.

Because these processes are important from preconception through pregnancy and breastfeeding, vitamin B12 is included throughout the Prenatal Ease prenatal and postnatal range.

Vitamin C is probably best known as an antioxidant, but it has several other useful roles during pregnancy.

It supports immune function, is required for normal collagen formation and helps the body absorb non-heme iron from plant foods.

Prenatal Ease includes vitamin C throughout our prenatal formulas, where it complements nutrients such as iron while supporting normal connective-tissue formation.

Vitamin D helps the body absorb and use calcium and plays an important role in maintaining healthy bones and teeth.

That makes vitamin D especially relevant as the baby's skeleton develops. Prenatal Ease uses vitamin D3 (cholecalciferol) and increases both calcium and vitamin D from Stage 1 to Stage 2 as the focus of pregnancy shifts toward continued growth and skeletal development.

Vitamin E is a fat-soluble antioxidant that helps protect cells from oxidative damage.

Pregnancy involves substantial cellular growth and metabolic activity, which is why antioxidant nutrients form part of a balanced prenatal formula. Vitamin E is included throughout the Prenatal Ease pregnancy range alongside vitamins C and A.

Vitamin K is best known for its role in normal blood clotting, but it also contributes to normal bone metabolism.

You'll find vitamin K1 in Prenatal Ease Stage 3 and Nursing, reflecting our stage-specific approach to formulation. Rather than putting every nutrient into every bottle, we consider where each ingredient makes the most sense within the pregnancy and postpartum journey.

Zinc is needed for normal cell division, DNA and protein synthesis, immune function and tissue growth.

Those roles make it particularly relevant during periods of rapid growth—and even before pregnancy begins. Prenatal Ease Preconception provides a higher level of zinc than our pregnancy formulas, as part of a formula specifically designed for the baby-planning stage.

Vitamin A refers to a family of fat soluble compounds. There are two main types of vitamin A: preformed vitamin A and provitamin A.

Preformed vitamin A or retinol is the active form of vitamin A. It comes mainly from animal sources such as liver, milk and eggs. Since liver contains so much vitamin A, it is advisable to avoid eating liver or liver related products during pregnancy because you can overdose on vitamin A.

Provitamin A is taken up by your body and then converted to retinol. There are many types of provitamin A, but the most efficiently converted provitamin A is known as beta-carotene. Provitamin A is found mainly in colourful fruits and vegetables such as carrots, spinach, and kale. Since the body converts beta-carotene to retinol, it can also stop the production of retinol if there is too much in the body.

Vitamin A is essential for the proper development of the baby’s eyes, heart, ears, limbs, bones, skin, and immune system. Deficiency of vitamin A during pregnancy can hinder the development of the baby’s immune system. However, excess amounts of vitamin A can also be bad for the baby’s health and can lead to birth defects. Therefore, it is important that you do not exceed the daily recommend amount. One of the benefits of taking beta-carotene instead of retinol is the difficulty of overdosing, because your body will only create vitamin A if you need it. Beta-carotene has all the benefits of vitamin A, but without the risk of overdosing.

Specialty Ingredients

Ginger has a long history of use for digestive discomfort and nausea, but there's a particular reason you'll find it in Prenatal Ease Stage 1.

Morning sickness is most common during early pregnancy, so Stage 1 provides premium ginger, paired with vitamin B6 to help alleviate pregnancy-related nausea.

It's a good example of the Prenatal Ease philosophy: an ingredient isn't included just because it's useful during pregnancy. We consider when it is most useful too.

Inositol is a naturally occurring compound involved in cell signalling and metabolic processes throughout the body.

It's especially well known in reproductive-health research, which is why we've included it in Prenatal Ease Preconception, alongside choline, zinc and methylated folate.

Rather than treating pregnancy as something that begins with a positive test, our nutritional approach starts during the preparation for pregnancy too.

Red raspberry leaf has a long history of traditional use during later pregnancy and is often associated with preparation for childbirth.

Rather than including it throughout pregnancy, Prenatal Ease uses red raspberry leaf specifically in our Stage 3 herbal blend, alongside peppermint.

It's another example of our stage-specific philosophy: choosing ingredients for where they fit in the journey rather than putting the same formula into every trimester.

Peppermint has traditionally been used to support digestion and help relieve digestive discomfort such as bloating and indigestion.

Prenatal Ease includes peppermint leaf specifically in the Stage 3 herbal blend, together with red raspberry leaf, as part of a formula created around the later stages of pregnancy.

EPA and DHA are long-chain omega-3 fatty acids with complementary roles in the body.

DHA is an important structural component of the brain and retina, while EPA supports cardiovascular health and normal immune and inflammatory processes.

Our fish oil is provided in triglyceride form and purified and tested for contaminants, giving you omega-3 support designed to complement every stage of the Prenatal Ease range.

Collagen is the body's most abundant structural protein and is found throughout skin, connective tissue, tendons and ligaments.

Prenatal Ease Hydrolyzed Collagen provides Types I & III bovine collagen peptides in a hydrolyzed form, meaning the collagen has been broken into smaller peptides for easier digestion and use.

The formula is deliberately simple: 100% hydrolyzed collagen with no added flavour, fillers or unnecessary ingredients—an easy way to add collagen protein to drinks or foods during pregnancy and postpartum.

Belly Therapy Botanical Ingredients

Borage seed oil is naturally rich in gamma-linolenic acid (GLA), an omega-6 fatty acid valued in skincare for helping support the skin's moisture barrier and suppleness.

You'll find borage oil throughout our Belly Therapy range, where it works alongside rosehip, calendula and other plant oils to nourish dry, stretching skin.

Our focus here isn't simply adding botanical ingredients—it is creating a blend that feels comfortable and nourishing as skin changes during pregnancy and postpartum.

Calendula has a long history of use in botanical skincare and is naturally rich in plant compounds including carotenoids and flavonoids.

We use calendula extract in our Belly Therapy Lotion, Cream and Ultimate Oil as part of a botanical blend designed to soothe, condition and support dry, changing skin.

It's gentle skin support for a stage when stretching, dryness and itchiness can become considerably more noticeable.

Rosehip oil is naturally rich in fatty acids and antioxidant plant compounds that help nourish and condition the skin.

In our Belly Therapy formulations, rosehip works alongside borage, calendula and Centella asiatica to support skin that is stretching and changing throughout pregnancy and recovering postpartum.

Rather than promising to make stretch marks disappear, our goal is to support hydration, suppleness and the overall appearance of the skin.

Apricot kernel oil is a lightweight botanical oil rich in skin-conditioning fatty acids, particularly oleic and linoleic acids.

Its soft, easily spreadable texture makes it especially useful for dry or tight-feeling skin, which is why it forms part of our Belly Therapy Ultimate Oil, Hydrating Lotion and Ultra-Nourishing Cream.

It helps create the soft, nourishing feel of the Belly Therapy routine without making skincare unnecessarily complicated.

Shea butter is naturally rich in fatty acids that help soften the skin and reinforce its moisture barrier.

We use shea butter in both the Belly Therapy Hydrating Lotion and Ultra-Nourishing Cream, where it helps reduce moisture loss and keep dry, stretching skin feeling soft and comfortable.

The same ingredient, two different textures: everyday hydration in the Lotion and richer moisture in the Cream.

Cocoa butter is a rich plant butter containing fatty acids that form a protective, moisture-retaining layer on the skin.

It pairs with shea butter in our Belly Therapy Hydrating Lotion and Ultra-Nourishing Cream to help keep skin moisturized, supple and comfortable as it stretches.

It's a classic pregnancy-skincare ingredient—but in Belly Therapy, it's part of a broader botanical system rather than the entire story.

Centella asiatica—sometimes called gotu kola—has a long history of use in skincare and has become particularly well known for supporting the appearance and condition of compromised or changing skin.

It's one of the signature botanicals in our Belly Therapy range, where it is paired with rosehip, calendula, borage and nourishing plant oils.

For us, Centella fits naturally into pregnancy skincare: a botanical selected specifically for skin undergoing significant stretching and change.